Situation
Austin-Abbott, a thirty year old family-owned plastics manufacturer (of everything from boot shapers to taco trays) was interested in stepping up sales. Historically, there was no formal method to develop and introduce new products lines.

Solution
Z Group conceived a name, branding strategy and positioning for Shimmerworks™, a line of art supplies for Tweens and Teens. Sales materials and point of purchase display materials were developed. Additionally, Z Group redesigned all Austin-Abbott sales sheets to create a consistent brand identity.

Results
A successful product launch brought new customers in previously untapped markets.

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